Real Insights. Real Results.
Software Development and Delivery in Competitive Times

Steve Robinson

Any software buyer expects implementation to result in real benefits. However, business priorities change, and so do product development priorities and strategies. The keynote will cover IBM Rational development strategy evolution in recent years, ways of achieving meaningful results with IBM Rational solutions, goals that have become a priority during the crisis, how IBM Rational can help attain those goals and what the first steps should be.

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Steve Robinson

Bio

Steve Robinson is Vice President, Worldwide Sales, IBM Rational Software. In this capacity, Steve is responsible for sales strategy and execution for the Rational brand, and leads a worldwide force of over 1,000 sales professionals, channel teams and an extended community of strategic relationships including business partners, system integrators and ISVs.

Steve joined IBM in 1984 and has held numerous executive and management positions in sales, technical services, and product management. Prior to IBM Rational, Steve was the Vice President of Technical Services at Lotus, where he was responsible for transforming Lotus’ Services, Education, and Certification initiatives. In addition, Steve was a part of Lotus’ integration team, which was the largest software integration in IBM’s history. He introduced and launched technical services into IBM’s Software Group and was an early driver of IBM’s distributed application development strategy as the Product Manager of IBM’s VisualAge family. Steve also had the honor of serving as the Executive Assistant to John M. Thompson, Vice Chairman of IBM.

Steve holds a BS degree in Business and Computer Science from Wake Forest University and received an MBA degree from the Fuqua School of Business at Duke University.